April 10, 2026
Why CRMs Create Silos (And What To Do About It)
CRM systems were designed to solve a problem: keeping track of customer relationships. But in practice, many CRMs become the very silos…
Merken Soft
Spreadsheets are brilliant tools. They’re flexible, familiar, and universally available. Which is exactly why businesses rely on them far beyond their design intent — and why they become one of the most expensive operational choices a growing business can make.
The obvious costs are the hours spent maintaining spreadsheets. But the hidden costs are larger: decisions made on stale data, errors from manual entry, version conflicts, the knowledge that lives only in one person’s formulas. These costs compound as the business grows.
Merken Soft
Merkensoft Team
Writing about operational systems, AI in business, and the future of revenue operations.
CRM systems were designed to solve a problem: keeping track of customer relationships. But in practice, many CRMs become the very silos…
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Leaders invest in dashboards expecting clarity. Too often they get noise. The problem is rarely the visualization — it’s the underlying data…
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